ENTERTAINMENT

STREAMING SERVICE PLATFORM DESIGN

PROJECT SUMMARY

MPM Network, Inc., a Software as Experience (SAE) platform company, integrates Blockchain technology to enhance user interaction, discovery, and promotion of digital content through subscriptions and social media features. Recognizing the growing interest of the Hollywood community in cost-effective, technology-driven platforms, MPM aimed to redefine the entertainment industry’s approach to measuring content and engagement for smarter investment placements.

Understanding that the challenges were beyond just technological, JPDesign embarked on a journey to construct a media service that speaks directly to its viewers via the internet, positioning MPM as an Over-The-Top (OTT) content platform with an integrated media distribution system. Our strategy involved creating a seamless platform harnessing Blockchain, Smart Contract, Cryptocurrency, Artificial Intelligence, Algorithm, and Cognitive Automation to facilitate a centralized environment for managing digital content.

CLIENT: MPM Network, Inc.
DURATION: 07_2018 - 01_2019
TOOLS: Figma, Miro, Slack, Adobe CC Suite, EnjoyHQ, UserTesting.com
SERVICES: Research, Competitive Analysis, UX/UI Design, Heuristic Evaluation, Sitemap, User Flow, Wireframes, Design System, High-Fidelity Prototypes
IMage

OUR APPROACH

Navigating through the nuanced world of Software as Experience (SAE), MPM Network, Inc., intricately weaves Ethereum Virtual Machine (EVM), AI, and enhanced media supply chain strategies to reimagine digital content sharing and performance. Our approach personifies a confluence of technical advancement and empathetic user engagement, enabling content providers to adeptly manage assets and transactions with our innovative platform.

• Strategic Integration of EVM: Deploying EVM for smart contracts, our platform ensures a secure, transparent, and efficient transactional experience in the digital content ecosystem, from licensing to finance management.
• Collaborative Developer Engagement: Leveraging hands-on sessions with Blockchain developers, we delve into blockchain application lifecycles and interface creation, ensuring our platform remains both relevant and revolutionary in its capabilities.
• AI-Driven Personalized User Experience: With a keen emphasis on personalization and content provider empowerment, we employ AI to finesse user experiences and to derive insights into content sharing across diverse devices, while simultaneously enhancing ecosystem security and supply chain efficiency.

MPM Network endeavors to seamlessly connect filmmakers and audiences, providing a uniquely crafted digital content experience that extends beyond mere transactions to deliver a genuinely tailor-made, enriching journey in every interaction.

RESULTS

MPM Network's meticulous efforts culminated in an innovative, all-encompassing UX process, now navigating through its alpha phase. Our agile team has robustly empowered Blockchain Smart Contract, guaranteeing secure, swift, and verifiable transactions amongst diverse parties.

• Efficiency and Quality: Through a staunch adherence to rigorous engineering practices and astute execution of Agile, we witnessed a notable reduction in defects and accelerated delivery schedules, underscoring our commitment to quality and efficiency.
• Organizational Culture Transformation: Engaging client leaders within a scrum team and working through an impediment backlog, our initiative not only addressed but triumphantly steered a technological and cultural transformation within the organization.
• Product Owner Team Efficacy: Forming a dedicated Product Owner Team, we enhanced prioritization across various delivery teams and products, solidifying our position as a premier platform that intertwines filmmakers, audiences, and integrative marketing services across social media platforms.

MPM Network, Inc., now stands as a lighthouse of innovation in the entertainment industry, heralding a novel era of content creation, distribution, and consumption by not only connecting creators and consumers but also facilitating a symbiotic integration with marketing services, promising enriched content and a pioneering audience engagement strategy.

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